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DSK BANK: HERE&NOW
Launched in 2025 “HERE&NOW” is our bold repositioning campaign for Bulgaria’s oldest and largest financial institution – DSK Bank.
DSK Bank has been on the Bulgarian market for so long, making it more of an institution than a bank. However, modern day Bulgarians trust everything but institutions. They want a bank that’s with them anytime, anywhere. So, we tore down the old image and rebuilt it here and now – with a bold new identity and fearless product storytelling.
In a crowded fintech race, an old-fashioned bank risks sinking. So, we found DSK Bank’s edge – convenience, being here and now for every customer – and turned it into their main selling point. With the ‘HERE&NOW’ repositioning, DSK didn’t follow trends. It started setting them.