strat·e·gy
Strategy, noun
Most definitions of the word start with the phrase “strategy is the science and the art of…”. That sums up how we see strategic work in our field, too. It’s a toolset that combines elements of two seemingly opposite worlds — that of scientific progress and artistic self-expression. Whatever it takes to achieve our goals, and to make our clients happy with the finished product.
Analysis
Strategy
Insight
Big idea
growth / success / revenew / effectivness
We do everything the noble way. Which means there’s a few points we never compromise on
Our Ideas
We don’t deal in throwaway ideas. Nor do we waste time on concepts that are all flash and no substance. Our work is grounded in strategy. That is how we make brands tick. Through a combination of solid analysis and genuine human insight. We will never present an idea we don’t take pride in. And we will never take pride in an idea that doesn’t actually work for our clients.
Our Clients
We have the utmost respect for our clients and expect the same in return. Our prerogative is to work in collaboration with your team, not under it, around it, or despite it. We all have the same goal – building something that works. That resonates with audiences and generates growth for your business. Let’s do it together.
Our Culture
Ideas are powerful things. They can be destructive if presented without the proper care. We will never create something that pollutes our social environment and functions as digital litter. Our work is made with people in mind. We believe in effectivity, but not in the soulless fad of “performance marketing”. Ideas can be big, bold, and strategically sound, all while presenting creativity that makes the world that bit brighter
Don’t believe us? We’re the single most effective agency in Bulgarian advertising’s history. And we’re still hungry.